You’ve spent countless hours building and agonizing over every detail of your website. You love it, and you think your customers will too—but the leads aren’t coming and the money isn’t flowing. What’s going on?
We all know that websites play a critical role in any business’ marketing and branding efforts. A poorly designed website can lead to a confusing user experience, resulting in a loss of potential revenue. I am frequently asked to provide feedback on websites for co-workers, friends, and family. While we all agree that a well-designed website will generate more leads and revenue, it’s easier said than done. Here are 5 of the most common mistakes I see – and how to avoid making them.