CRM. We have all heard that term by now. To many it means having a process in place to manage customer relationships. To others it is a tool. To me, it’s all of the above. But before you can define what CRM means to you, you need to have an end goal in mind. What is the end result you want to accomplish?
You probably already “get it” that it is better to do things more efficiently. What I hope to show is there is a cost benefit to improving work flow processes.
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