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What does #CRM mean to you? by @pregen

by on ‎05-29-2014 03:23 PM (2,076 Views)

CRM. We have all heard that term by now. To many it means having a process in place to manage customer relationships. To others it is a tool. To me, it’s all of the above. But before you can define what CRM means to you, you need to have an end goal in mind. What is the end result you want to accomplish?

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You can buy into the dream, you can get it up and running, you can even make it look good – but how do you ensure people are still using it 6 or 12 months down the line? A CRM is for life, not just for implementation.

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by Stacy Roach, Power of 3 Consulting

 

Good morning community members!  We have another great Power Tip brought to you by one of our amazing Act! Certififed Consultants; Power of 3 Consulting's own Stacy Roach.  Thanks for sharing these great tips via vlog with the Act! Community Stacy!

 

 

 

Did you like this video blog? We invite you to comment below!

 

Thanks,

 

Tawny

Thrilled to have one of our wonderful Act! Certified Consultants sharing her knowledge in today's Fast Tip - thanks Patricia!

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How to Effectively Segment Your List to Maximize Deliverability #Swiftpage

by ‎11-06-2012 10:35 AM - edited ‎11-06-2012 10:36 AM (1,659 Views)

List segmentation is an essential part of a truly successful email campaign. We’ve compiled 5 different ways you could segment your list. While the possibilities are really endless, we think these are an excellent starting point for those new to the segmentation process.

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So you have a Facebook page for your business, but you always forget to post to it? Social media is about being social so a page with no posts isn't going to do much good.

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How do you make sure your email marketing matches your branding?

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More and more emails are being read on mobile devices every day. As email marketers, we need to take notice and make sure our emails are friendly for the mobile reader. Here are 6 quick tips to get you on track with your email designs.

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Our Bright Peak Manager, Luke Siegle, sent me this little email last week. He was inspired by it (as was I) and there many lessons we can glean from Backpacker's example.

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Get out of the subject line slump and turn your subject lines into winners with these 10 tips!

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The economic climate today might lead you to wonder if email marketing is truly still worth the time and expense. We’ve been doing a little research and have some insight for you on the economics of email marketing.

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Don’t worry if you aren’t a designer. Here are a few reasons why you should enter your template!

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The big box stores have so much man power it seems as though a new email lands in our inboxes each day. As the home town shop, how can you compete? Here are some ideas.

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Now that Sage E-marketing for ACT! offers Social Sharing on email blasts, it may be time to evaluate how you can use email marketing and social media together.

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Learn the 5 main reasons that your subscribers become inactive and what to do about it.

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Social Strategy Checklist for the Little Guy - Guest blog by Audrey Howes @ahowes

by ‎03-06-2012 11:22 AM - edited ‎03-06-2012 11:27 AM (1,063 Views)

You are your business. You wear every hat from sales to marketing to customer service. Adding yet another hat as Social Media Guru does not seem feasible, yet you know social media is a must for businesses today. Before you throw your hands up and walk away, take a look at our tips designed just for you: The Little Guy.

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This post is not a how to guide, 5 tips to.., or even a roadmap for E-marketing success.  Rather, operating from the assumption that you are a person who is interested in growing your business (genius, I know), I will ask 5 questions that I hope might provoke thought and narrow your focus to that aim.

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Balance is a buzz word these days. For me it brings back memories of gymnastics and the dreaded balance beam. Teeter too far to the left or the right and you were falling quickly to the floor.

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What is it about an email that makes us open it and want to read it? This week we’ll share 3 quick tips on the anatomy of an effective email.

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How do you ensure your contacts won’t miss the glory of what you are about to offer them? Here are some simple practices that when implemented, can have dramatic results.

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Email marketing not only generates tremendous ROI, it is more affordable than other marketing methods

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To help you make the most of this all-important season we’ve put together 5 tips to help your campaigns make magic for your bottom line as you come to year’s end.

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More and more, email marketing is now being viewed on the go.  So, how can you can be smarter in your approach to emails sent to Smartphones, and better accommodate your on-the-go readers?  Here are some suggestions.

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The Trusty Newsletter - Guest Blog by Chris Gordon #Swiftpage

by on ‎09-15-2011 11:56 AM (1,499 Views)

Getting the results (open-rates, clicks, forwards, new subscribers) you desire with your E-newsletter will take persistence, and the successful implementation of a few best practice guidelines is sure to help along the way.

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Instilling Consumer Trust - Guest Blog by Annie Cooley

by on ‎05-10-2011 11:38 AM (889 Views)

In the last couple weeks I have seen several articles discussing the phishing attacks that have had happened recently. Every article I read makes me believe more and more the importance of instilling consumer trust in all entities of your business and to your costumers.

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Improving your monthly newsletter - Guest blog by Annie Cooley

by on ‎04-27-2011 08:22 AM (1,197 Views)

Newsletters hold the most important and up to date news happening for your company. Because of their consistency (monthly, weekly, quarterly), they can become something that is quickly passed over without much thought. Sometimes a little change is what your newsletter needs to spark the attention of your stagnant readers.

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If you are Swiftpage customer you run into the Basic Editor every day (or at least every day you use Swiftpage). Have you ever wondered what the Swiftpage editor can do in its entirety?

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Have you had a positive lead generation campaign?

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What Makes Good Content vs. Bad? - Guest Blog by Annie Cooley

by on ‎03-30-2011 10:19 AM (1,589 Views)

I have been thinking about the art of producing good content and what elements are involved. I turned to my blog roll and past Swiftpage articles and here is what I came up with

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A mailing list should be more that just contact information so that you can target your offers directly at them. According to AmazingMail, personalizing your direct mail can lift your response rates by 30-50%. Personalize your campaign by including the recipient’s name or referring to their company. You can also customize the imagery and messaging to be as relevant as possible.

What are ways you can get this information?

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Segmentation Two Ways - Guest Blog by Annie Cooley

by ‎01-18-2011 01:12 PM - edited ‎02-04-2011 04:10 PM (2,196 Views)

Segmentation comes up in many email marketing articles, but there are still big questions surrounding it. What does segmentation really mean? When is it most effective and what elements should focus on when segmenting your list? How do I start?

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Creating a Sage ACT! Link to a Client Folder - Guest Blog by Karen Fredricks

by ‎01-14-2011 07:09 AM - edited ‎01-14-2011 07:11 AM (11,267 Views)

Karen shares shortcut tips from seasoned Sage ACT! Consultants on how to get an entire folder of information at the click of a button in Sage ACT!

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As you close out the holiday season, you should be thinking about what’s in store for 2011. To help you do this, I have created a list of questions to ask yourself and ideas to think about for the New Year.

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A sneak peek into Swiftpages’ soon to be released Automated Marketing White Paper…

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There are virtually hundreds of add-on products that work with Sage ACT!. Need calculations between two fields?  Got it.  Need to link Sage ACT! to QuickBooks?  Done.  One of my favorite add-ons is the Call On CRM solutions that allows you to dial your phone directly from Sage ACT!.

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The holidays have arrived. Most importantly Black Friday and Cyber Monday are just around the corner…

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If you have ACT! 2010 or Sage ACT! 2011 and you’re not using the Web Info tab you are missing the banana boat as we say in Florida. And, if you haven’t figured out how to use the Web Info tab in conjunction with your favorite social networking sites, then you’re in for a treat.

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As the holiday season comes quickly upon us it is crucial that you create an email campaign that produces the highest results. One way to determine this is to test the effectiveness of an email campaign against another. There are many things to consider when determine what is successful or not.

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You can’t run your business without a telephone and office supplies, and you shouldn’t be running a business with outdated technology.

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Do you have your marketing strategy laid out for this Fall? - Guest Blog by Annie Cooley

by kjosephs ‎10-26-2010 08:57 AM - edited ‎10-26-2010 09:00 AM (1,507 Views)

What are ways you are reaching your client base this season?

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Surveys are a unique way to reach your customers. You are able to directly ask them what kind of user experience they would like to participate in and in doing so you are able to hear the voice of the customer. Read more...

There are theories around the send time, html vs. plain text, sending demographics and so on. An email campaign cannot rest on these theories alone. An email, by itself, needs to be effective in that it is able to engage the recipients to open and to take action. Read more...

You probably already “get it” that it is better to do things more efficiently. What I hope to show is there is a cost benefit to improving work flow processes. Read more...

How can your small business generate leads inexpensively? Read more...

There are a lot of cool new features in the upcoming release of Sage ACT! 2011, but the one I’m most excited about both for myself and my clients (yes, Hero Technical Solutions runs on ACT!) is Smart Tasks. I’m excited because among the new features, the one that will help me work less (especially on repeat, manual tasks) is what I’m looking forward to most. If you’re an owner, manager, or really anyone who would benefit from automating repeat tasks and putting parts of your business on autopilot, you should be excited too. Here are the first three of six reasons why. Read more...

Here are 8 ways that will get your closer to closing the deal with a qualified lead Read more...

Buyers have changed how they buy. You now have to influence an array of buyers and decision makers. You have to appeal to buyer personas and buyer Q&A. Read more...

A marketing campaign that touches your customers before your release can help to increase anticipation. By building expectations and engaging a buyer during the entire launch cycle, you can increase the chances your contacts will be excited and ready to make a purchasing decision when the product is released. Read more...

E-Faxing and ACT! by Sage - Guest Blog by Karen Fredricks

by kjosephs on ‎06-17-2010 10:16 AM (4,966 Views)

Today many of my clients are opting to use an online fax service such as MyFax or eFax for the few times that they actually need to fax. Ironically, those ACT! users often spend countless hours wrangling with the service’s interface to create a coversheet when they could just as easily use the ACT! fax coversheet. Read more...

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