Measuring Email Marketing ROI #EmailMktg #ROI

by Employee on ‎06-20-2014 02:24 PM (42,800 Views)

A recent study showed that 75% of companies have rated email as ‘excellent’ or ‘good’ for ROI, yet less than half of them know how to calculate this metric. As perhaps the most consistent marketing channel in an organizations mix, the price of using an email marketing service is relatively low. For this article, we will calculate the ROI of a single monthly email blast to 2,000 contacts.


Apart from the “from” address, the email subject line is the primary gatekeeper from getting your email opened or sent to the trash. Here are some tips to keep in mind.


Whither ACT! Platinum Care?

by on ‎03-30-2009 10:07 AM - last edited on ‎03-18-2010 11:52 AM by (22,905 Views)

ACT! Platinum Care was launched in July 2008 as a first-of-its-kind subscription service for ACT! Now that it's almost 1 year old, let's check in to see how it's doing. Read more...