End-to-End ("E-") Marketing

by on ‎01-19-2010 02:51 PM - last edited on ‎01-19-2010 02:54 PM by (3,506 Views)

What does the "E" in E-marketing stand for? The strict definition means marketing done electronically; that is, over the internet. But I think it means end-to-end, too. That is, from lead to prospect to customer to repeat customer to reference to referral source. Read more...