Imagine you just moved to a new city and you're going out to buy groceries for the first time. You pull up in front of the grocery store and it looks a little dated from the outside. There's a broken window and a couple of lights are out on the storefront sign. When you go inside it's not much better. The aisles are narrow and cramped. The shelves that used to be white are now faded and yellow. The product groupings are not clearly marked and it's difficult to figure out where you need to go to find what you're looking for. Finally, despite being able to track down a few staple products, the general sketchy feeling you've picked up from the experience leads you to eventually abandon your cart and take off, determined to find a better place to call "my store".
This very same experience plays out millions of times a day in the online world. Literally millions and millions of people going to new web sites, prepared to become loyal customers, and walking (or clicking) away frustrated and empty-handed.
Why? Because the web site experience is just as maddening as that of the retailer described above. The design of the site is not contemporary or in keeping with current design standards for cross-browser and cross-device compatibility. The content is disorganized and difficult to navigate. In general, the site leaves the user with a feeling that it is unmaintained, poorly managed and ultimately unworthy of the visitor's trust and business.
To make sure your site doesn't fall into this trap of age and neglect, make sure to keep it fresh by performing necessary maintenance, updating your pages and content and even undergoing the occasional redesign!