On this the 5th of May we celebrate Cinco de Mayo, originated from the holiday known as El Día de la Batalla de Puebla (The Day of the Battle of Puebla). That day a well armed French Army – who at that time was known as the premier army in the world – met a smaller and poorly equipped Mexican Army. However, on this May 5th in 1862, the Mexicans managed to deliver a decisively crushing blow to the French Army. The Puebla victory came to symbolize unity and pride for what seemed like the “Mexican David” conquering the “French Goliath.”
It was this lesson of small conquering big that struck me to remind others why they raise a glass (or perhaps a few) to toast and celebrate on this day. So many of us root in life for the underdog, why is that? Many studies have been done on the subject, but one common denominator continues to shine through - people like underdogs because they believe they worked harder!
I want to make this Cinco de Mayo a day to remember this lesson and apply it elsewhere. We will do just that at Swiftpage as May is a month of celebrations for both Saleslogix and Act! Saleslogix launches Xbar for Outlook currently promoted at crmthreads.com (#yourcrminside) and Act! launches it’s beta of Act! Cloud currently promoted at interact.com (#actcloud). We have applied the key lesson of being the underdog by simply working harder than those who claim leadership. We believe we will win by relentlessly focusing on the small things that make a big difference.
Saleslogix considers the tools and applications that professionals use and choose daily for personal productivity. The way in which Saleslogix embodies “David vs. Goliath” is by embedding CRM inside applications like Outlook, so users don’t have to leave to learn and take action. And by defining your winning recipe, you can deploy stand-alone apps on mobile devices or embed CRM inside custom and purpose-built apps designed for specific verticals.
We know from millions of Act! users over 27 years that simplicity and advice derived from past interactions is the winning recipe. The way Act! embodies “David vs. Goliath” is by fusing the best and simplest attributes of the #1 contact management in the world into the only email marketing platform that offers advise on specifically who to call based upon their engagements with your marketing messages.
For Swiftpage, May 2014 will be the month we remember the real reason we are celebrating Cinco de Mayo AND the month we look back on to celebrate Swiftpage’s taking of two famous brands from underdogs to winners in the marketing, sales & CRM software industry!