on 03-30-200910:07 AM - last edited on 03-18-201011:52 AM by tmergel
Last summer (July 2008), the North American ACT! business unit did something it had never done before - it launched an annual subscription service. Unlike annual support contracts or software upgrade assurance contracts, ACT! Platinum Care was something different. ACT! Platinum Care provides the following in its annual subscription:
Software upgrade assurance (current subscribers will get any new versions of ACT! while a subscriber)
Sandler Sales Training - access to a members-only broadcast center, free sales training session, etc.
Swiftpage email marketing - 90 days free plus other discounts
VoIP business telephony discounts from C3IP Communications
Since it's initial launch, other benefits have been added including:
A limited amount of ACT! training and ACT! training resources
A special offer from Sage Payment Solutions (to help your business start accepting credit cards/ACH)
I am not mentioning all of this in an effort to market this program, but rather explain it for those who do not know the details. We came out of the gate at an extremely low price point when we launched the program ($49 for ACT!, $69 for ACT! Premium). The program is still aggressivley priced ($69/$114). We have had decent success selling ACT! Platinum Care to customers.
All of the benefits of the program are served up via the ACT! Platinum Care portal (http://care.act.com). While we have sold quite a few licenses of ACT! Platinum Care, we have had low usage of the benefits portal - which tells me that many subscribers are not enjoying the extended benefits of the program.
As we approach year two for the program, I would like to solicit your comments on ACT! Platinum Care...the good, bad and the ugly. What do you think of the program? Do you find value in this program? What suggestions do you have to improve ACT! Platinum Care?