The best social media monitoring tools every small business should know about
byvardit04-24-201209:59 AM - edited 04-24-201210:02 AM
Social media monitoring tools can be extremely useful to help brands, companies and individuals keep up with all relevant social media activity. Today brands needs actionable insights and not just numbers or bare analytics. But with so many tools out there (with some being free and others that costs thousands of dollars a month), it’s important to find the one that best fits your business and your needs without burning a hole in the pocket!
Here is the short list of my favorite ones:
SproutSocial - is my favorite starting at only $9/month – this application is very easy to use and can make your social life way more effective by offering complete Social Media Monitoring, effective Customer Engagement and a way to measure the effectiveness of your engagement efforts.
Gremln – previously known as Twaitter, another great tool (Stating at $6/month but free plan is also available), helps you keep track of all your social media accounts, allowing you to schedule posts, monitor your reputation and analyze the response to your content.
Hootsuite is another popular tool starting at $5.99/month (free plan is also available) – Hootsuite is great for managing social conversations by allowing teams to efficiently track conversations and measure campaign results
Don’t want to do it yourself? You can outsource your social media management efforts to companies like: FanPilot or MainStreetHub
What tools are you using for your business social media monitoring?
Don’t forget to check out the new Sage E-marketing for ACT! Enhancements that let users share email marketing communications via Facebook®, Twitter® and LinkedIn® when launching campaigns, and add links to these social networks in email footers so recipients can share them too.