Community
Showing results for 
Search instead for 
Do you mean 

The Forward to a Friend Strategy – How Simple it is - Guest Blog by Annie Cooley

by on ‎06-14-2010 11:56 AM (2,877 Views)

The Forward to a Friend Strategy – How Simple it is

by Annie Cooley

 

It’s the simplicity, stupid! Hugh MacLeod, a cartoonist who blogs over at gapingvoid.com wrote a guest blog for Copyblogger on simplicity.


The most effective and efficient mode of communication that has moved his business forward has been – “My newsletter subscribers telling their friends about my newsletter, and suggesting that they sign up

 

He goes on to pose two simple questions:

 

1.    Is your list telling their friends about you? I mean, really telling them?
2.    Have you made it as easy and friction-free as humanly possible for your list to tell their friends?

 

Here is how he put these questions into action… 


He created a simple link on the bottom of the newsletter.

 

Hello from Hugh: Please share this link with your friends.

 

If their friends get the link and click on it, the page has a personal message from him.

 

Hello!

 

One of your friends sent you the link to this page, and so here you are. Welcome!


My name is Hugh. I’m a cartoonist. I have a newsletter, “Hugh’s Daily Cartoon,” which I send out five mornings a week. A wee chuckle in your inbox, to start your day off on the right foot (so to speak). I hope you will subscribe.

 

Simple as that!

 

Read more of his article at Copyblogger.

 

Learn more list building techniques from Swiftpage Email Marketing Blog.

 

Comments
by Bronze Super Contributor
on ‎06-15-2010 05:45 AM
Perfect!
Labels