It’s the simplicity, stupid! Hugh MacLeod, a cartoonist who blogs over at gapingvoid.com wrote a guest blog for Copyblogger on simplicity.
The most effective and efficient mode of communication that has moved his business forward has been – “My newsletter subscribers telling their friends about my newsletter, and suggesting that they sign up”
He goes on to pose two simple questions:
1. Is your list telling their friends about you? I mean, really telling them? 2. Have you made it as easy and friction-free as humanly possible for your list to tell their friends?
Here is how he put these questions into action…
He created a simple link on the bottom of the newsletter.
If their friends get the link and click on it, the page has a personal message from him.
One of your friends sent you the link to this page, and so here you are. Welcome!
My name is Hugh. I’m a cartoonist. I have a newsletter, “Hugh’s Daily Cartoon,” which I send out five mornings a week. A wee chuckle in your inbox, to start your day off on the right foot (so to speak). I hope you will subscribe.