It is with great pleasure that I join you on this newly formed ACT! Leadership Blog. As our GM Sam Hunter aptly points out, ACT! is a product with a long history and a strong base of passionate users. It is my hope that this blog will be a lively and passionate forum where ACT! stakeholders, be they Sage employees, ACT! Certified Consultants, business partners or ACT! users can come to ask questions, exchange ideas and voice opinions.
For my part, I will focus on marketing as it relates to ACT! and the people who use ACT! I’m going to jump right in and throw out a topic that is getting tons of attention and mindshare right now: social media. By social media, I am talking about social networking sites and services like LinkedIn, Plaxo Pulse, Facebook, Myspace, Twitter, and many (if not thousands) more. While new sites spring up everyday and even the big boys like Facebook are grappling with their revenue models, it’s clear that they are catching on.
So, what about this social media thing? The buzz about is that more and more businesses (small, medium and large) are starting to use social media in their marketing tactics. Do you currently, or do you have plans to use social media in your marketing? How do you use it? What role do you think ACT! should play in this new online world?