Social sharing opens doors to more and more prospects for your company. Email marketing’s sharing capacity has greatly increased due to this. Here are a few things to keep in mind while you start linking your email campaigns through social networking.
Know where your audience is – Take some time to figure out which social networks your target market resides. This way you know exactly where to link to your email when the time comes. In other words, don’t link to Facebook if the majority of your audience resides on LinkedIn (or vice versa). You could also put a short survey together to ask your customer base how they use social media.
Dig further into your customer base – Learn what motivates your customer base. Figure out what makes them different from each other. Address these characteristics in your email content. Create compelling and targeted messages that will be easily shared via social media.
Simplicity always wins – If your message carries a simple and understandable message chances are it will get read and shared at a higher rate. Make sure the language you use linking to the email is in line with the message of the email. Consistency and relevancy are key.
Ease of posting your email is essential – Provide links to your social networks prominently in your email. This way, your recipients can find you easily and are more encouraged to share your content. With Swiftpage’s “view as web page” link in their emails, you can easily share your email campaign link to your contacts and beyond.
Give your recipients a reason to share – Make sure your message adds value to not only the recipient, but to their friends and colleagues as well. Highlight customer’s best practice or provide a promotion or incentive for them to get excited about. Always ask yourself, why would someone want to share your email?
And remember to always create an avenue (via linking) to your email subscriber page so you are continually gaining new prospects to your database.