"Social media doesn’t match up with our corporate culture"
"My social media marketing campaigns aren’t working"
"I don’t know how to measure this stuff"
"I’m not sure social media matters anyway"
my primary focus on our community, I appreciate that Charlene Li
stressed that social media isn’t about marketing campaigns and is about
building relationships with customers and collaborating. And, I had
to agree with her insight that businesses need to change relationships
not only with customers, but with employees and external constituents
as well. How is your business culture changing? Have you made change
within your organization to embrace this philosophy? And, are you
using any measurement tools that provide feedback on sentiment?
the ACT! community, we are working on a new forum, Ideas Exchange,
where you are invited to share your product and service ideas with us.
Currently, we receive product enhancements requests through several
channels, including: support, email, conference sessions, Webcasts,
partner newsgroups, and conversations with our partners and customers.
With Ideas Exchange, your ideas become more than a suggestion. Your
ideas will spark other passionate community members to add, refine, and
sometimes challenge entries, resulting in the best possible
improvements. As a member, your contribution is invaluable, as you
will inspire change and even vote on the ideas that best support your
business growth and success. This is exciting stuff, and we can't wait
to learn about your ideas.
McKay, L. (2009). The 4 Fail Whales of Social Media Marketing. destinationCRM.com.