Your lead goes to Google to search for Napa Valley Segway Tours. You happen to
book Napa Valley Segway Tours and your listing shows up in the search results.
Your lead clicks on your link and they are intrigued to request more
information through the web form on your landing page stating what they are
most interested in.
steps to follow up -
set up a text based email to be sent confirming their interest and
thanking them for sharing their information.
List Builder. Automatically
load the web form answers into your database (i.e. ACT! Saleslogix,
SageCRM, Swiftpage Connect)
Marketing. Automatically set up a series of emails to be sent out in real
time to follow up with your new contacts to close the deal.
automated marketing series can look something like this –
1: Email 1 focusing on the specific interests they mentioned in the web form.
10: Email 2 specific to links clicked within Email 1 providing more relevant
and targeted information.
15: Generate a Call List based on the interactions with Email 1 and 2 that will
be automatically sent to your sales team. Your sales team will already know
what each contact is most interested in and will be able to target them
specifically to close the deal.
22: Email 3 sent to those who still need more information with a hard call to
action to close the deal.
emails and one phone call later your interested leads can turn into new
customer with a positive sales experience to share.