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Pursue a lead – Landing page to closing the deal - Guest Blog by Annie Cooley

by on ‎04-05-2011 01:27 PM (2,219 Views)

Pursue a lead – Landing page to closing the deal

by Annie Cooley

 

Scenario: Your lead goes to Google to search for Napa Valley Segway Tours. You happen to book Napa Valley Segway Tours and your listing shows up in the search results. Your lead clicks on your link and they are intrigued to request more information through the web form on your landing page stating what they are most interested in.

 

First steps to follow up -

 

  • Autoresponder. Automatically set up a text based email to be sent confirming their interest and thanking them for sharing their information.
  • List Builder. Automatically load the web form answers into your database (i.e. ACT! Saleslogix, SageCRM, Swiftpage Connect)
  • Automated Marketing. Automatically set up a series of emails to be sent out in real time to follow up with your new contacts to close the deal.

Your automated marketing series can look something like this –

 

Day 1: Email 1 focusing on the specific interests they mentioned in the web form.

 

Day 10: Email 2 specific to links clicked within Email 1 providing more relevant and targeted information.

 

Day 15: Generate a Call List based on the interactions with Email 1 and 2 that will be automatically sent to your sales team. Your sales team will already know what each contact is most interested in and will be able to target them specifically to close the deal.

 

Day 22: Email 3 sent to those who still need more information with a hard call to action to close the deal.

Three emails and one phone call later your interested leads can turn into new customer with a positive sales experience to share.

 

Have you had a positive lead generation campaign?

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