Held at the University of Phoenix Stadium in Glendale, Arizona, the Tostitos Fiesta Bowl attracts football fans from all over the country.
The Fiesta Bowl relies heavily on corporate sponsorships and advertising, making the need for a contact and customer manager a necessary tool for building and maintaining sponsorship relationships. Sage ACT! and Sage E-marketing for ACT! ensure consistent communication to develop and manage the organization's 6,956 corporate sponsorships, resulting in an estimated annual sponsorship contribution of $1.5 million dollars.