on 08-02-201007:27 AM - last edited on 08-05-201003:43 PM by tmergel
I'm always looking for ways to find new prospects for ACT! and the result of my most recent pursuit is http://m.act.com, a mobile-friendly campaign site that we direct traffic from our mobile pay-per-click campaigns to. It's different from a micro-site or landing page in that we ask customers to send an email which then sends them more detailed information they are looking for like a link to a trial, demo and our website.
We recently started a mobile pay-per-click marketing campaign and although we are only a week in, we are noticing some good conversions and with mobile pay-per-click terms still relatively inexpensive at this point, it is really a cost-effective way to try out a new lead generation campaign.
Looking for a reason to jump on the mobile marketing bandwagon? Take a look at this blog article from one of our vendors that gives 20 key statistics that will make you think more about mobile marketing.