“It is not a daily increase, but a daily decrease. Hack away at the inessentials.”
- Bruce Lee
In the name of progress, we have a tendency to add, and add, and add things to something - rarely do we reduce (ever watch Hoarders?). New features, new windows, additional capacity, richer functions…the list goes on. As this cycle repeats over the years, albeit in our personal lives or with the software that we use, we begin to accumulate excessively more than we could possibly need or use. What was once a necessity or merely something “new” becomes dead weight, a clumsy albatross that impedes our ability to see or use the things from which we derive the most value. It’s the equivalent of moving three tons of antique furniture just to get your car in and out of the garage every morning.
At Swiftpage, we are advocates of efficiency, convenience and the right tool for the tasks that you do the most - the ones that are at the core of your everyday life. You shouldn’t have to wade through a sea of objects, links and icons on a page looking for the things that you need. To that end, you shouldn’t have to pay for features and functions that don’t fit you or your small business. As Mr. Lee stated above - “Hack away at the inessentials”. When you see Act! Cloud(TM) for the first time, you will see this ethos reflected in its design, user interface and features. We built it around simplicity, ease of use, deliberate functionality and a concrete understanding of customer needs that only 27 years of experience in the field could bring. It literally is a new Act! for a new market — and it is everything you need and nothing you don’t. Removing the inessentials will make Act! Cloud essential to your small business.