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Lead nurturing before you have permission to email - Guest Blog by Annie Cooley

by on ‎12-07-2010 11:37 AM (2,176 Views)

Lead nurturing before you have permission to email

by Annie Cooley

 

A sneak peek into Swiftpages’ soon to be released Automated Marketing White Paper…

Swiftpage has a no tolerance SPAM policy that requires all email addresses are permission based. Permission based means that email addresses have been gathered by means of direct opt-in.  Individuals you are emailing must have directly requested information from you or your company.

Direct Mail and Telemarketing are the best methods of communicating with a lead until he/she is interested enough to engage in a less expensive email relationship.

A few ways you can utilize these other forms of communication include:

•    Perform a look up in your database to create a target list of leads that you do not have permission to email.

•    Contact the lead through direct mail. For example, send a postcard to your targeted list that features your product/service. Within the marketing piece include a call to action that instructs the recipient to visit the landing page that extends the message and includes a web form to gain permission to email or to purchase.

•    Make a profiling call to the lead. Find out if they want to be contacted immediately by a sales person, or if they want to be sent more information via email.

The results that you can look forward to include:

•    Have a list in your database of leads who want to be called immediately. Make sure that your sales team does call them in a timely manner.

•    Have a list of leads in your database who have asked for more information. This gives you permission to send them email. Create a series of automated marketing messages that educate your new prospect on the benefits and usage of your product/service over time (see below: Lead Nurturing Using Email).

Look out for our Automated Marketing White Paper soon. Please share any questions you would like to see answered within the white paper.

Comments
by jpenney
on ‎12-09-2010 12:58 PM

Hi Annie,

Thanks for the "heads up"   with things moving rapidly on all fronts, it is nice to get a quick update on issues like this 

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