John Jantsch recently wrote a blog post about the 5 questions you should ask every customer. The questions he posed were:
1. What made you decide to hire us/buy from us in the first place? 2. What’s one thing we do better than others you do business with? 3. What’s one thing we could do to create a better experience for you? 4. Do you refer us to others, and if so, why? 5. What would you Google to find a business like ours?
I thought that these were very strategic and helpful questions to ask your customers. Jantsch stresses the importance of surveying a handful of your customers each month and making sure that they are specific in their answers to really get a good idea on where they are coming from and what sort of experience they have with your company.
With these questions you can see what marketing efforts are most effective, the culture you project, how you compare to similar businesses, how you can further innovate your products, the satisfaction of your customers, the most effective ways to be found online, and so much more.
Jantsch obviously goes into further detail about these questions. I learned a while back that if someone says it better than you then keep it that way. So, go ahead and take a look at Jantsch's further insights and start asking your customers these key questions.