By Luke Siegle, Bright Peak Manager, Swiftpage
No matter your audience, purpose, or type of media; effective communication is simple. I received this email from AT&T recently about a new upgrade service that they are releasing that is both simple and functional.
What works?
Are you leading by example? Audit your communications and make sure you aren’t overwhelming your audience with extraneous information. How? – Sample a select few with a simple survey or phone call. Let your market drive your communication and let your communication drive your market.
Do you have a lot to say? Segment your audience into 2-3+ different lists with customized messaging so recipients can get the most out of your communications. You can also try abbreviating your message and supplying alternative sources of information like linking to a full article on your website or having the recipient call a hotline.