Growing your connection base is essential to growing your business - almost half of all people on LinkedIn are decision makers, compared to 25% on Twitter and Facebook.
So how can you grow your connection base?
Connect with everyone! – connecting with everyone increases your 1st degree network and grows your 2nd and 3rd degree connections significantly
Join and participate in groups - join groups your target audience is in – once you are in the same group you can connect with each other
Answer Questions - Become a valuable resource by engaging more with your target audience by sharing content, asking questions but most importantly by answering questions
Update your LinkedIn status 2-3 times a day – pick a status update that adds value to your target audience. The times your status updates are most likely to be seen are: 9am, 11am, 1pm, 4pm, 7pm or 9pm (based on SproutSocial.com consumer data usage)