Many of us that shop online like to do a little research on our desired item before we commit to clicking the “Buy Now” button. I like to read what other customers have said about the product, did it meet their needs, was it the perfect fit, good quality for the money? It can seem daunting with so many advertisements and offers vying for our 3 seconds of attention, that we tend to tune those out and prefer to cut to the chase and see what other average Joes, just like me, think. Their feedback is relatively anonymous which is the perfect environment for brutal honesty, where a sense of authority can be applied by choosing stars.
So with the latest release of Sage ACT! 2011, we took this opportunity to incorporate some major enhancements to www.act.com including the introduction of Ratings & Reviews capability. Customer reviews can help educate new visitors researching our products, and customers looking at the newest version. And not only will Ratings & Reviews be valuable to those visitors in helping along the purchase decision, but they’re also useful to the team here at Sage. We can use the review material to help us improve our products, correct misperceptions, and help promote our products in a way that is meaningful to you.