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khandford
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S’more (aka “more”) leads are a good thing. You never heard a team complaining of too many leads. Like any yummy s’more, it’s a matter of how they’re prepared to give you that “ooeey-gooey-goodness”.
Most everyone would agree that a s’more should be cooked over a nice, glowing camp fire. It’s a synonym stretch (go with me here), but Content Marketing is like the camp fire required for delicious s’mores. Content is the fuel for your lead generation.
Content should:
- Make you stand out.
- Educate prospects since much of their journey, especially in B2B, is complete before he/she contacts a sales person.
- Convert. Convert. Convert.
- Inspire prospects and customers to get social with your brand.
Get started on your Content Marketing camp fire plan:
- Profile your target customer.
- Create two pieces of material that can be used in the early-stage of the buying process. The content should be educational, for instance about your industry or related industry trends.
- Make two pieces of material related to your offering that can be used in the mid-stage of the buying process.
- Lastly, create two pieces of collateral that can close. You probably have these by default, such as customer testimonials, price sheets, and product briefs.
Mush it all together and you’ve got a head-start on getting s’more.
What's your camp fire plan?
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