byCrimson09-17-201310:45 AM - edited 09-17-201302:19 PM
I guess organization means many things to many people – but the common elements that connect everyone with a desire for organization are fairly simple: efficiency and predictability. We want to know that what we need will be there every time we look for it, in exactly the form and order we need it, every time. It alleviates anxiety, helps us stay focused on larger tasks, and clears the road for better, easier work. I have a three-year-old boy and he already sorts the magnetic letters on the refrigerator into groups by color. Now, I’m not exactly sure what his end-game is there – but clearly he is planning something where organization is key. It starts early!
As a small business, organization is no less important. Look at your desk. Chances are if everything that you need on a daily basis (phone charger, files, stapler, pens….) isn’t neatly available within one arm length, you desperately wish it was. Your list of business contacts, customers and leads really is no different. It may very well be the single most important resource that you have – the lifeblood of your business…the vector of your revenue stream. Yet, so many small businesses have them spread out across so many different physical lists and sources – an Excel spreadsheet, Outlook, a box of business cards, Gmail, an old school address book or planner, and yes – even a mountain of papers and the occasional dinner napkin.
Somewhere amidst this ticker tape parade of data your new revenue and customers reside. Not just the ones you can capture, but the referrals that come along with them. Over time, mismanaged contacts can become an exponentially expanding loss of revenue for your business. Why not find a way to organize them? It’s a simple way help improve your odds of finding your next sale and creating revenue for your business.
With Act!, you can place all of your contacts into one neat, organized, easy-to-access space. But it doesn’t end there – unlike a paper napkin, you can log all of your conversations and other key notes with any particular contact. You’ll never have to wonder “what was the last thing we were talking about and where are we in the sales process?” – you’ll know at a glance how to reach them, and exactly where to pick up the conversation from last time. As we are fond of saying here, better interactions produce better transactions.
When you are organized through Act!, you can send out mass e-mails to your contacts or groups to promote, sell or inform. You can even see who’s interested and follow up with them however you choose. Image how close to impossible this would be with your contacts spread across multiple locations. With Act! you can help turn what used to be a scattered network of unorganized contacts into a focused, actionable revenue stream.
So it’s not all just about finding your contacts and data quickly. Sure, that’s a big part of it – but it’s also about using organization to capitalize on opportunities and relationships. It’s about growing your business and revenue stream. So take that brave leap and get it together – sort all the magnetic letters on YOUR refrigerator, too – it’s so easy a three-year-old can do it. It’s a great way to help get your business on track and keep it there. It doesn’t solve everything, but it’s a great way to crack the door open to transforming your business.