As the old adage goes, “if it can’t be measured, it can’t be managed". Put simply, if you are not able to track and monitor your results you have next to no way to determine if you are being effective. Nor can you create a benchmark by which to compare similar efforts. And in doing so, you are potentially throwing good money after bad - especially if you are a small business with a limited sales and marketing budget.
Launching email marketing campaigns can be a lot like firing a shotgun with birdshot - a lot of pellets flying in a lot of directions towards a lot of targets with no real guarantee that you will hit any of them. It’s an exercise in hope and optimism, but without fine-tuned targeting and refinement - it’s likely to be minimally rewarding. Act! Cloud is designed to help you stop guessing and start knowing.
Focus: You can create groups based off of any number of fields - even custom ones - to target the exact right people. Fire: Send your beautifully crafted email campaign to the right people using Act! Cloud and its powerful template editor. And most importantly - Measure: See who opened your email, how frequently and find your hottest leads to contact.
It seems simple, but just those easy steps and Act! Cloud can make a big difference in how how you allocate your time in sales and marketing - AND help you recognize better results. Focus on the things you love about your business - we’ve got your back!