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Email Marketing 101: Why Your Business Needs to Be Using it - Guest Blog by Audrey Howes @Swiftpage

by on ‎11-29-2011 11:10 AM (3,899 Views)

by Audrey Howes, Swiftpage


Email marketing not only generates tremendous ROI, it is more affordable than other marketing methods. Email marketing service providers such as Sage E-Marketing facilitate the email process for you and provide valuable reports that allow you to see how your email performed with your target audience. Reputable email marketing service providers also manage all of your unsubscribes, bounced emails, and keep you off of spam blacklists.


Small businesses we talk to are often unsure of how to start using email marketing or what to communicate with their audience. Other small businesses use emails to:


  • Inform customers of specials or sales
  • Tell customers about new product offerings
  • Provide helpful information about their industry to their contacts
  • Wish clients happy birthday or happy anniversary
  • Invite contacts to events or webinars
  • Provide case studies of their work to their audience
  • Make special announcements such as a new location or new hire

The examples above are just the beginning. Email marketing allows your business the freedom to be as creative as you like when communicating with your audience. Because the upfront costs are so low and the potential ROI is so high, there is no reason not to give email marketing a try. Sage E-marketing offers a 60 day free trial. Check it out today and see what email marketing can do for your business.