Using Salesforce.com for over a year, Darren Steele, Principal and Strategic Director at Mindspace, finally replaced the system with ACT! after Salesforce.com proved unsuccessful in increasing productivity and efficiency. Due to the cumbersome and ineffective application, Mindspace resulted to a chaotic system of posted notes and spreadsheets despite paying a monthly fee for Salesforce.com. Unlike Salesfocre.com, ACT! is easy to implement, learn, and use and has helped the media agency understand how to successfully build their business. With ACT!, Mindspace is finally able to effectively manage sales pipelines for the first time since operations began in 2002.