With such huge revenue stream for most manufactures some struggle to get off the ground. I was talking to a Fortune 500 company last week with great brand working on this same strategy. It all came down to getting “The Sales Rep” to talk about your product with “Their” customer. GOOD LUCK…
So you tell me what’s the magic to making this happen? Some would say spiffs; others would throw money at marketing… If'veseen both fail miserably. There has to be a simple way.
What is it?
Cheers,
Greg DePinto