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Building a mailing list for your Direct Mail campaign - Guest Blog by Annie Cooley

by on ‎03-22-2011 05:14 PM (3,327 Views)

Building a mailing list for your Direct Mail campaign

by Annie Cooley

 

This article provides you with a sneak peek into our recently released Direct Mail White Paper.  

A mailing list should be more that just contact information so that you can target your offers directly at them. According to AmazingMail, personalizing your direct mail can lift your response rates by 30-50%. Personalize your campaign by including the recipient’s name or referring to their company. You can also customize the imagery and messaging to be as relevant as possible.

What are ways you can get this information?


Through your Website. Create a landing page with a web form that allows people to ask for more information about the company’s products or services.  Ask for their name, company, address and a few profiling questions including the size of their company and industry. You can create a landing page within the Swiftpage Editor.

Incentivize customers to refer you.  Send an email blast to your current customers with an incentive if they refer you.  Include a form in the email that allows the customer to enter contact information for the new person they are referring.

Purchase a mailing list
. Purchase a list from a list provider with demographics that you are interested in. You can do this automatically with the new Sage Business Info Services. Import the purchased list into your database and utilize the direct mail stage of Swiftpage’s Drip Marketing to send your target audience a compelling offer.

Review your database
. A direct mail campaign that you can execute is one to garner missing contact information. Are you missing email addresses or phone numbers of some of your contacts? Put together a direct mail campaign that will gain this information. Offer recipients an incentive, such as a white paper, and have them fill in their information, especially the information that is missing.


Request tradeshow attendee lists. One of the incentives to attending a tradeshow is the attendee list that you receive at the end. Review this list and qualify key contacts to follow up with a direct mail campaign. You can even offer a special promotion tied to the tradeshow highlights. Make sure to associate yourself with the tradeshow so that the recipients will know how they know you.

 

This list goes on…

 

What are ways you have built a targeted mailing list?

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