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Building a Framework for 2010 - Guest Blog by Dan Ogdon

by ‎01-20-2010 08:06 AM - edited ‎03-18-2010 11:10 AM (1,541 Views)

Our guest blogger today is Dan Ogdon with Swiftpage.  Dan's here to share some insights on how to build a solid foundation for 2010.  




Building a Framework for 2010

By Dan Ogdon, Swiftpage

 

With a new year comes a new set of objectives for what you want your business to accomplish in 2010.  Likely the quieter office times over the Holiday’s offered you the ability to reflect on 2009 and plan for 2010. It is hard to anticipate everything the next 365 days will bring, but asking yourself a few simple questions can help develop a framework to do business within that makes you more efficient, maximizes customer value and in due course generates more revenue.

Rather than droning on about theory, I have posed a number of questions to ask yourself and your team to build a solid foundation for 2010.

Increase efficiency

  • Are your marketing activities delivering action items to your sales staff?
  • Have you created a set of targeted messages for different prospect scenarios?
  • Can you automate the message delivery to these targets?
  • Have you explored new mediums for your customers to contact you (phone, email, chat, Twitter, Facebook)?
  • What project management system are you using to keep overall tabs on internal or customer facing initiatives?

Maximize customer value

  • Have you reached out to your current customers and asked them what they thought of your products/service?
  • What are you doing to WOW each new customer?
  • What tools are you giving your current customers to generate referral business?
  • Have you mined through current customer data to surface cross promotional trends?
  • What steps are you taking to manage lost customers, non-repeat customers or negative feedback?

Generate more revenue
  • Did you review the positioning of your products/services in the marketplace as a year has passed?
  • What products/services are complimentary to yours and is there a working synergy?
  • What is your next biggest distribution channel and how are you going to work with them?
  • What can be updated in your product/service education messaging?
  • What will it take to shorten your sales cycle?

While this list is certainly not exhaustive it hopefully sparks ideas of the framework you can put in place to lean on throughout the year.
Message Edited by tmergel on 03-18-2010 11:10 AM

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