ACT! and the Web - Social Contact Management: Part 1 of 3
on 03-12-200906:52 PM - last edited on 07-28-201111:32 AM by tmergel
Social Contact Management - Part 1 of 3: “What is it?”
We all use the Web every day.I’d like to introduce you to a concept I frequently discuss called Social CRM, or in our context - Social Contact Management (SCM).The first part of this series will help us to understand what it is.
If we think about ACT! from a generational standpoint, ACT! is a great solution for storing information about contacts, makes it easy to retrieve and recall information/activities and saves time by automating subsequent interactions.However, the base of information is for the most part what we entered.Extremely helpful as evidenced by ACT!’s success for 20+ years, but imagine how interesting things could be if we leveraged the Web to automatically and routinely add rich Web content.This could give us timely, helpful and up to date information - providing additional insight to interactions with our ACT! contacts.
I define SCM as the interactive blending of rich Web 2.0 internet content with the in-depth and deeply contextually relevant information in ACT!.Given that many of us spend so much of our day on the internet, it’s natural to want to routinely include and leverage the wealth of Web information available.For example, conducting a routine Web search on a particular contact or company is likely to return a considerable amount of useful content. For example, just doing a Google search on a company is likely to yield links to web sites, press releases and related sites.It’s natural that we would want to store, easily recall or quickly reproduce that content the next time I am working with that customer or company.Further, I would want the Web search refreshed and automatically updated so I am always up to date on the selected information that is available on the Web.
SCM is the combination of the power of ACT! and the Web – joining their respective contextual and collaborative strengths! In Part 2 of this series,we’ll look at how the internet has changed the way vendors and prospects exchange information.In Part 3, we’ll cover how ACT! can help you participate and prosper in this changing world.