Social media can be a constant source of interruptions, with pop-up notes informing you of a friend update, or endless email notifications. I find that when I venture into Twitter, Facebook, LinkedIn®, or any other social media site, I get distracted. One piece of information leads to another, which sparks my curiosity and sends me off in yet another direction. In fact, this week I was reading tweets and one person thanked someone else for a great video link. I opened the profile to learn about the video author's background. Next thing I know, I am admiring her YouTube background and researching a design layout item in YouTube. I had totally forgotten why I was even in Twitter to begin with, but I did find new features for my YouTube background. Please don't tell my boss!
This is exactly the situation you want to avoid with your staff, and is also one of the reasons I believe ACT! 2010 motivates employees to discover more about the customer without all of the interruptions. By viewing social media right from the contact record, we minimize the social network distractions with a focused view. And, by including various social media network views on the Contact's Web Link tab, sales staff can leverage information from several sources without the extra time it would take to research by directly accessing each social media network. And, let's be honest, can you go into Facebook without actually reading your own wall? What about visiting LinkedIn® without reviewing recommended connections and viewing just ONE discussion topic?
ACT! 2010 provides a single location to view several social media sources that are focused on your customer with minimal interruption--sure to motivate sales staff to discover new ways of closing business.
Let me know what you think? I look forward to sharing more on my view of this new release as I play with the features.