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7 Important Words To Use When Selling

by on ‎01-12-2011 06:27 AM (2,223 Views)

Words are important, especially in sales. Below are seven words to use that will help close the sale (which we all want to do!) 


(1) Word to use: Simple 

      Why: If you can make life less complex for someone, they'll be more interested in what you have to offer.

      Why: We like to know that what what we are investing in is simple to use & learn. 


(2) Word to use:Now 

      Why: We like instant gratification. Create a sense of urgency by making the product or service you sell readily available.


(3) Word to use: Save 

      Why: Price shopping is becoming more common. Reinforce to the prospect that they will save money, trouble and time making the purchase through you. 


(4) Word to use: Guaranteed

        Why: People desire certainty and prefer not to take risks. As soon as you offer a guarantee, that risk is eliminated.

(5) Word to use: Benefit 

        Why: If you are able to articulate to the prospect how your product or service will improve their business, life or experience in some way, it's a no brainer.


(6) Word to use:  New

        Why: If your product is brand new, let them know because it's going to make the product more attractive. People love to  have the latest & greatest. 


(7) Word to use: Investment

        Why: Everyone wants to know the cost so it's very important on how you position it. Instead of saying, " The price is   _________ ,  position it by saying, "You will be investing _________ today." 


Selling is about understanding the customer's needs, empathizing with them about their concerns while solving their problems with a product or service you sell. In sales, communication is key & using the right words is important. 


Happy selling, 


on ‎01-31-2011 01:44 AM - last edited on ‎01-31-2011 08:18 AM by

Good use of the words. Another word is:



Why: Because most consumers want service which is free, so that they can try and use it if it is of benefit to them.


For example nowadays software is marketed as a service(Software as a Service)