Consider these 6 ways to create spam proof emails –
Target your audience When you specifically target segments within your list and craft a message directed to each target’s needs, you have a greater chance of reaching the inbox. More importantly, your contacts are more engaged and interested than ever and the click through rate and open rate can be significantly lower.
Proper Layout and Design Pay attention to the way your readers interact with emails. Are your click through rates higher when you add images? Where are they located and what sort of images are they? What about plain text? If done correctly, a plain text email can be far more personal and effective in getting your message across.
Check your Links Make sure to always double check that your link are working and correct. You would be amazed at how many people send the email with broken links. What good will your email campaign be if it doesn’t take them to the next step? Use a Spam Check Tool Consider a tool like Swiftpage's Spam Check that looks at your email like a spam filter would and will tell you what may be red flags. Your deliverability will automatically increase when you reduce these red flags.
Test Across Email Clients Before sending to your list, test how the email campaign appears in Outlook, Gmail, Yahoo, MSN, etc… Sometimes email clients will show your email differently than others and you want to be able to catch this before you find out half your list uses them.
Whitelist your Email Address When someone opts-in to your email list make sure to remind them to add your email address to their address book so your emails will not hit the junk folder. You can add a message using an AutoResponder. Once someone fills out the opt-in survey they will be redirected to a page where you can remind them to whitelist you for guaranteed delivery.