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Improve the existing Act! emarketing reporting on clicks, allowing users to see which specific hyperlinks were clicked by a recipient.

 

This information may help to to further prioritise or route leads within a sales team, depending on exactly how the recipient has interacted with an email.

Status: Available in Act! v18

This feature was made available late in 2016, and can be accessed from the online Reports area of Act! emarketing.

 

After selecting a sent campaign, you are able to view the 'Clicks by Link' graph. This shows up to five bars representing the total clicks on links contained in the email. Clicking individual bars provides a report on which recipients have clicked the link, and exactly when.

 

You can also click the eye icon appearing at the top right corner of the graph for further details around total clicks by link. This is useful if the email contains more than five links. Both reports can be exported for further analysis if required,

 

Although this improvement was made outside of a specific Act! release, I have marked the status as 'Available in Act! v18' as this was the current version at that time.

 

Regards,

Stuart 

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