I recently purchased ACT! For Financial Professionals for my firm and our brokers love the program. However, the opportunities function does not apply itself appropriately to Financial Advisors which is a big disadvantage.
Every contact in ACT! We can list specifics as far as information. Everything but actual BUYS/SELLS (Transactions) of particular products and transactions. This is VITAL. For a broker/financial professional to keep track of a particular clients trades and cost basis and would be able to look at what a client purchased 1, 2, 3 or even 4 years ago. Also, a broker could keep track of how much GROSS he has in for the month based on what we purchased product at and what we sold it to clients at. The broker wouldn't need to keep track of it himself on spreadsheets. ACT could include specific types of products so a financial professional can separate his municipal bond buyers, from his corporate bond buyers and so on. This function of keeping track of trades helps the broker give a realized gain or loss when a particular position is bought or sold. This function would be invaluable during tax time, so the Financial Professional can provide a level of service and work hand in hand with their clients. There are other programs that these brokers have used such as (Gorilla CRM) which is way too expensive, or (Brokers Ally) which is expensive but does not have the functionality ACT! For Financial Professionals does.
I believe ACT! Can reach a potentially huge untapped market for small to mid-level sized brokerage firms if they ad trades or a cost basis feature, and completely get rid of the confusing "opportunities tab". Applying this function to ACT means it would have all the capabilities of an expensive CRM but has the support and functionality of the lower end client trackers that keep track of trades. So why doesn't ACT! For Financial Professionals?