When attaching contacts using the Outlook toolbar, it would be helpful to be able to assign it not only to the contact, but to companies as well. For example, I work with Partners who call on customers - I track the customer and associate the appropriate Partner & Internal people to that company. I may get an email from someone, where it pertains to a specific company. Maximizer has a feature where you can assign an email to any contact/company combo.
For example, I get an email from John Smith (he works within my company) - the email pertains to both a Partner and their customer - I want to associate the email to John (from my company), and also to my Partner's company and the customer....even more, it would be nice to associate with a specific opportunity!!!