ACT! has the capacity to have custom tables available as sub entities to the major entities such as Contact, Company etc.
Unfortunately to make use of this capability either a third party software needs to be purchased or development skills are required to create the tables through ACT!'s software development kit (SDK).
It is reasonable to expect the Premium (desktop) version to allow an ACT! administrator user to create tables by way of a native table design tool, accessible through the Tools menu.
Custom Tables in Beta, scheduled for release with v20.1 http://zip-city.com/act-crm-v20/ Finally!!
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