We have all been moaning (for years) about the way the ACT! Address Book in Outlook displays the full ACT! contact name instead of Last Name, First Name MI.
If a user enters the contact as Mr. John T. Smith, it makes it very difficult to find this contact in the ACT! Address Book (inside of Outlook) since the sort order is alphabetical and the user may not know how they entered the name of the respective contact.
It is my understanding that Outlook allows the address book to have only 2 fields thus the only two that will currently work are Contact and Company.
PLEASE consider adding a system field in ACT! that is specfic to the ACT! Address Book. The field would automatically update and contain the Last Name, First Name MI., i.e 'Smith, John T.' This would be the field in the ACT! Address Book from within Outlook.
By displaying last name first and then first name, we give the end user a much easier way to find the contact they want to email.