There are situations where I could use a Lookup type field. A lookup field, when added to a Contact Record & Layout or a Company Record & Layout, would enable me to select a Company Record or Contact Record from the lookup that would hyper-link to that other record. We have one now - where a Contact can be linked to a Company Record. I need the ability to add more - for example, on a Customer's Contact Record, I could link to the Retail Store Company Record where they buy. And on the Retail Store Company Record, I could select the Distributor Company Record that they buy from. On a husband's Contact Record, I could link to the Wife's Contact Record. Yes, I know I can use Relationships and I could use 'Link to Company Record' but they're sub-optimal. Other CM and CRM products include this field type and they make for easier navigation for the user.