When in ACT! you lookup (Lookup Contact) a person by contact name say Ted Read, for instance and that pulls one record. Often you want to subsequently look across some other records for the same company, because you don't find the information you are looking for under that particular person's record. It would be useful to right click within the contact company field and have an option within the menu that is the company name specific to the record. Meaning rather than Lookup Company (generic), Lookup Actual Company (specific). So clicking on that menu item would produce a lookup of all the contacts that had the same company name.