Direct Mail is still an effective medium for marketing!!
It would be great if you could trigger a direct mail action in AMA
lets say a prospect buys for the first time....rather than email it would be great if AMA could print off a DM letter your could post to the customer
customer buys you change the ID status from prospect to new customer this puts them in a new group triggers a print of a letter to send in the post then changes status to customer
thanks for listening
the go kart guy
Here in the UK and also within Europe the General Data Protection Regulations (GDPR) are making it more difficult for business to use email to generate business. In other words you cannot randomly email people - they have to give you their permission first. EG you can email once and ask if they are interested but unless they say yes you can continue to email that's it. But good old snail mail is still allowed so business are going back to that here.
Running letters from AMA would probably end up being more useful in this neck of the woods!
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