On behalf of a customer:
The company name should showing in the opportunity list view when the opportunity was created from a company record and not from a contact record.
I hope this gets into the work flow for Swiftpage. I had to create an additional field called "En User Company" so that when creating list reports that the name of the company will always be listed. Otherwise, the company is listed in alphabetical order. The company showing is the first in the list.
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