You already know that blogging is a very quick and easy way to get people to your website, but did you know that blogging isn't all about writing? In fact, you may want to consider adding some video to your blog. Though there are different reasons to diversify and create written content as well as videos, you will need to know how to make a good video if you want to get more customers. Here's a few tips to keep in mind.
Teach something new
One thing you may want to do is teach your customers how to either use your product or how your product is made. Also, if you offer a service, you can show your customer how you do that service. It will get your customer's attention and make them feel like you have valuable information to share. Most videos that you post to your blog will be informational, like this, or funny, like a sort of commercial. The purpose of most blogs is to spread information, which is why you'll want to stick with teaching something most of the time.
Hire someone professional
With the internet, there are millions of videos you could be watching. That is why it seems especially irritating when you have to watch a video that is obviously not professionally done. It just looks bad and makes your company seem cheap. It is worth it to just hire a professional for filming and editing. If you feel like you can't afford a professional, try Craigslist and other classifieds in your area. You may even be able to get a student from a college nearby to do it for cheap.
Not just for big businesses
Don't trick yourself into thinking that only big businesses have the money and resources to create good video content. According The Next Web, 45 percent of animated marketing videos are being created by small businesses. It is a very effective way to bring in more business without spending too much money or hiring a whole team of marketers. Your small business can definitely benefit from these kinds of videos on the blog. Or, if you let pay per call marketers do the work for you, you only have to pay them when there are real results in the form of a customer calling in to work with your business. They will likely make videos to get bloggers to click on the link, and you don't have to do any of the work!