Today I was asked if there was a way to run a report on our bounce rate over this year so far.
I did use the dashboard to get the total eMail generated and the % of bounced eMails. However, I couldn't find a way to get the number of bounces.
My request is for the ACT design team to give more flexibility to the reporting functions of AMA.
Either, provide multiple "standard" reports or a way for the admin to prepare a customer report.
I did find it interesting that our bounce rate was 4%, but when I ran an advanced report for the number of bounces within the last 312 days (Jan 1 to Jan 7 this year) it dropped to 1.5%.
The Advanced Lookup included one line of the following criteria:
Type = Campaign Results
Field Name - Senddate
Operator = Year Equals [number]
Total comes to 10,183 but the Dashboard showed 53,423. It makes me think that the advanced formulae above only looked at contacts that had a senddate in 2020 and didn't count the multiple senddates within a contact. So maybe there is a way to COUNT ALL THE SENDDATES within the time period. If the dashboard can do it, I would like to think that an advanced lookup could do it.