02-12-2015 04:13 PM
here goes ...
I have 13k contacts that i regularly send out an email blast to, usually once a fortnight and I am very concious of keeping them relevant and each one different enough so as not to get boring and always with a different weekly "special offer".
last year my average open rate was 13%
I have just started sending again (after a 2 month lapse) and my open rate is once again around 13%
My database is VERY up-to-date - any bounces, opt-outs etc are removed from my database as soon as they happen.
any suggestions - HOW can I get a good increase to my OPEN RATE ?
Thanks in advance
Russell from Melbourne
02-12-2015 05:25 PM
03-03-2015 02:54 PM
As you are wanting toi improve your opening rate, then you ned to ensure you use a killer subject line. I agree with the previous poster that good content is very important but that doesn't help you as your potentials aren't even opening the email.
Check out some excellent tips from Mailchimp http://blog.mailchimp.com/subject-line-data-choose-your-words-wisely/
06-12-2015 10:52 AM
Segmenting your contacts and providing useful information to each group will increase your open rate greatly.
Are you making follow up phone calls with the people that ranked 'high' on the call list? Don't forget to follow up! Keep any insights found during your conversation in the CRM system to help segment your contact list even more.