Email templates will keep your merge fields intact, so won’t have to redo your merge fields for every campaign. Here are a few tips to keep in mind when setting up email templates:
Keep the content simple. Template emails are mainly for broad, general messages, such as appointment reminders, did-you-forget-something-in-your-cart reminders and general welcome emails. These are quick messages just to blast out to contacts. If you have to personalize it too much, just create a new template from scratch. Don’t overuse the same merge fields. The contact’s name doesn’t need to be in every paragraph. Use merge fields when it’s relevant. Always revise before sending. Even with a template, there could be a lurking typo. Always review these emails just in case.