10-17-2016 08:31 AM - edited 10-17-2016 08:31 AM
Currently there is no integrated, one-button solution for looking up these 'no-opens' contacts. This would be a good suggestion for our Share Your Ideas board.
10-17-2016 05:26 AM - edited 10-17-2016 05:27 AM
Yes of course this is possible:
10-17-2016 06:26 AM
Hi Gary and thanks for the reply.
I found this section but wanted to create a ACT Group of everyone sent a campaign who did not open the email.
I could export the campaign and then those who opened and subtract one from the other and then import back to ACT so we can create a group but that seems a huge undertaking and therefore must be missing something.
What I expected was to be able to create a lookup from e-marketing directly in ACT so I could create a group and mange the results in sub groups.
I may be missing something but this option does not seem to be there.
10-17-2016 07:28 AM
Hi again Gary
Found a work around that was not to labour intensive -
Used the History lookup of email to find campaigns as mail shots had been done in up to 10 batches.
Created a group with these in named after the campaign.
Now looked up each batch of response and added to a new sub group which I called opened
When completed looked up opened and tagged a field using edit lookup - replace.
Now went to original sent group and created a lookup, then looked up tagged field by does not contain and narrowed the lookup.
Now created a group for the campaign and called unopened.
Not ideal and I am sure there must be an easier way but at least this worked and I have a happy client !!
10-17-2016 07:28 AM
It's not a direct option to look up only these contacts, but still possible to do so:
The resulting contacts have not opened the campaign email.
10-17-2016 07:58 AM
That sounds good to go BUT will also narrow down to Contacts who have opened the specific campaign but have not opened another campaign shown in their History.
Maybe I'm mistaken but worth a double check for correct results.
10-17-2016 08:08 AM
Ah yes David, you are entirely correct.
With this in mind, you'd have to perform the Search on Keywords with only one search command:
So something like: "Subject: Campaign email subject, Sent: Tue 12 07 2016 02:59:49 PM, Opens: 0"
The time should remain the same for all contacts who are sent the email, so copying this detail from one contact who received the email, should allow you to build the query string.
In retrospect, this is the better method, as it's also fewer steps!
10-17-2016 08:17 AM - edited 10-17-2016 08:17 AM
I understand your methodology but it's rather cumbersome and would benefit from an integrated Lookup like the 'Bounces' and 'Opt Outs'.
Is this possible because as ch1p has pointed out this would be a very useful Lookup to send a followup email campaign to.