03-11-2020 07:26 PM
I've just completed my first couple of campaigns in Act! Marketing Automation and I'm trying to work out if there is a way to drill down on data of recipients with multiple opens and multiple clicks - I can only seem to get opens/clicks or unique opens/unique clicks. I'm trying to build a "hot list" of contacts hence why I'm interested in easily getting the data for multiple actions.
03-12-2020 09:58 AM
Unless you get a response from someone who says to contact them, the statistics are about all you get.
However, are you aware that you can download all the stats in Excel format. It is easy to miss.
Click on the first (if there are more) eMail.
You then click on the drop down that let's you see the stats.
Here, you can go to Action and have all the stats eMailed to you.
From the excel sheet you can decide which ones you want to call or follow up. For example, we are using the opens as our next step.
As a side note, an open is a pretty good indicator that your eMail was seen; however, it is not absolute indication that it was read. For example, my eMail client shows it was opened if I just do a mouse over for a few seconds.
My 2 cents worth: Avoid sending an eMail or placing a call that acknowledges they just opened the eMail.
Hope this helps.
03-12-2020 03:21 PM
Yes I've been downloading the data to excel, what I'm actually looking for is a field/condition of "multiple opens" and/or "multiple clicks" to download to excel. Is that possible?
03-13-2020 06:51 AM
You have that for opens and unique opens under Lists Statistics. Unfortunately you have to scroll through that list on screen instead of seeing them in Excel. Let's both post this in Share Your Ideas.
03-23-2020 05:12 AM - edited 03-24-2020 06:14 AM
According to recent studies, marketing automation on average drives upto 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. 80% of marketing automation users saw an increase in the number of leads using marketing automation software, and 77% had an increase of conversions LiteBlue
03-24-2020 03:50 AM - edited 03-25-2020 02:46 AM
According to recent studies, marketing automation on average drives upto 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. 80% of marketing automation users saw an increase in the number of leads using marketing automation software, and 77% had an increase of conversions.
03-30-2020 07:05 AM