Community
Showing results for 
Search instead for 
Do you mean 
Reply

Emarketing reports - opens

Accepted Solution Solved
New Member
Posts: 22
Country: United_Kingdom
Accepted Solution

Emarketing reports - opens

WE have one particular email recipient which shows they opened ONE email 90 times?

 

I can't understand why this would happen - who would open one email so many times?

 

How does the emarketing report interpret opens?  Does the recipient have to actually open up the email rather then view it in the reading pane?


Accepted Solutions
Highlighted
Solution
Accepted by topic author roosborne
‎02-16-2017 01:54 AM
Administrator
Posts: 3,751
Country: United_Kingdom

Re: Emarketing reports - opens

Hi roosborne,

This figure is calculated by counting how many times the content in the email has been downloaded from our server. This happens every time the email is viewed.
The server knows which recipient downloaded the content by using a type of digital signature that is unique to each recipient in your campaign.

Any view, whether it be in a new window or a preview pane, will count as a view.

This figure can be inflated by the original recipient forwarding the email to other people. The digital signature does not change when this happens, so each open/click etc. of the forwarded email would be counted under the original recipient.

I can't guarantee if this is the case for the recipient in question, as there are other scenarios that could inflate this number.

View solution in original post


All Replies
Highlighted
Solution
Accepted by topic author roosborne
‎02-16-2017 01:54 AM
Administrator
Posts: 3,751
Country: United_Kingdom

Re: Emarketing reports - opens

Hi roosborne,

This figure is calculated by counting how many times the content in the email has been downloaded from our server. This happens every time the email is viewed.
The server knows which recipient downloaded the content by using a type of digital signature that is unique to each recipient in your campaign.

Any view, whether it be in a new window or a preview pane, will count as a view.

This figure can be inflated by the original recipient forwarding the email to other people. The digital signature does not change when this happens, so each open/click etc. of the forwarded email would be counted under the original recipient.

I can't guarantee if this is the case for the recipient in question, as there are other scenarios that could inflate this number.